May the day bring you joy,
Chike Atu, founder and head designer
Wednesday, December 21, 2011
The collaboration: Alfred Julius x Activist Eyewear
The launch party went off with out a hitch. Now I present to you the lookbook of the collaboration. If you love what you see, please don’t hesitate and go to Activist Eyewear and purchase your set today!!!
May the day bring you joy,
Chike Atu, founder and head designer
May the day bring you joy,
Chike Atu, founder and head designer
Thursday, December 15, 2011
The Collaboration: Alfred Julius x Activist Eyewear
With the open spirits of the gents of Activist Eyewear, We were able to make something really special happen. I will be posting ALOT of pics the night and how it went down... I’m thankful and the journey has just begun.
May the day bring you joy,
Chike Atu, founder and head designer
We DID IT!!!!
Hello Family,
Its been a little time since I last posted simply because.... well.... I have been working.. and tweaking some kinks before Alfred Julius 1st public debut. It was HARD and I appreciate every moment of it. This hard work, ideally will lead to something of great feats and lead to success for the brand and all involved. Thank you family for supporting me and all the crazy ideas I might have.
May the day bring you joy,
Chike Atu, founder and head designer
Its been a little time since I last posted simply because.... well.... I have been working.. and tweaking some kinks before Alfred Julius 1st public debut. It was HARD and I appreciate every moment of it. This hard work, ideally will lead to something of great feats and lead to success for the brand and all involved. Thank you family for supporting me and all the crazy ideas I might have.
May the day bring you joy,
Chike Atu, founder and head designer
Sunday, October 30, 2011
Alfred Julius: What’s in a name??
Dear Family,
Over the process of launching a brand, I have been dealing with a lot of details that I want to be part of the Alfred Julius presentation. What fabrics do I want to have in the initial collection?, what the ultimate design is?, what’s the price point?, who is my customer?, and What will I name these design choices?
Well we at Alfred Julius are proud to announce the official names of the 5 original designs that will be part of the ground breaking collection. Yes, even the names go into deep consideration. At Alfred Julius nothing is by mistake or by chance, we strive to make a quality impact on the world of Men’s accessories. Proud to reveal the names (no pics, yet).
May the day bring you joy,
Chike Atu, founder and head designer.
P.s. Nothing wrong with looking up any unfamiliar words being used. Trust me, we used the references to make sure each word was true to the Alfred Julius brand.
Over the process of launching a brand, I have been dealing with a lot of details that I want to be part of the Alfred Julius presentation. What fabrics do I want to have in the initial collection?, what the ultimate design is?, what’s the price point?, who is my customer?, and What will I name these design choices?
Well we at Alfred Julius are proud to announce the official names of the 5 original designs that will be part of the ground breaking collection. Yes, even the names go into deep consideration. At Alfred Julius nothing is by mistake or by chance, we strive to make a quality impact on the world of Men’s accessories. Proud to reveal the names (no pics, yet).
The Regnant Collection
The Baron
The Gent
The Viceroy
The Potentate
The Opulent
Chike Atu, founder and head designer.
P.s. Nothing wrong with looking up any unfamiliar words being used. Trust me, we used the references to make sure each word was true to the Alfred Julius brand.
Thursday, October 20, 2011
Alfred Julius: Gentlemen of Alfred Julius
Hello Family,
Last night I was struck with an idea. It is not even 24 hours old, but I think it continues to implement the lifestyle I want the brand Alfred Julius to convey to the world. I want to start a men’s mentor program, small initially, that will start in a local high school and hopefully eventually branching out from that base.
The name of the program would be “Gentlemen of Alfred Julius”. It would give me the opportunity to introduce the youth to different worldly cultures. Teach the young gentlemen what different opportunities are right in front of them. I have no intentions of this being a “Men’s Fashion” club, but more depth then that... leaning more toward encouraging this ideal group of 20 young men to pursue their dreams wholeheartedly.
I already made a nice little brainstorm layout of how it would be done and the different components of the group. I have a quality list of That is the goal I have with Alfred Julius, to make the brand truly a lifestyle. Something that reaches beyond buying a bowtie. The bowtie is simply an extension of the man, if the man is built weak, he will crumble anyways, despite how nice his accessories are.
As I near closer and closer to “officially” launching the brand for commerce purposes. I will continue to work with my team to find other ways to expand culturally to solidify my purpose for Alfred Julius the lifestyle.
“...Alfred Julius, for the masculine gentlemen.”
May the day bring you joy,
Chike Atu, founder and head designer
Last night I was struck with an idea. It is not even 24 hours old, but I think it continues to implement the lifestyle I want the brand Alfred Julius to convey to the world. I want to start a men’s mentor program, small initially, that will start in a local high school and hopefully eventually branching out from that base.
The name of the program would be “Gentlemen of Alfred Julius”. It would give me the opportunity to introduce the youth to different worldly cultures. Teach the young gentlemen what different opportunities are right in front of them. I have no intentions of this being a “Men’s Fashion” club, but more depth then that... leaning more toward encouraging this ideal group of 20 young men to pursue their dreams wholeheartedly.
I already made a nice little brainstorm layout of how it would be done and the different components of the group. I have a quality list of That is the goal I have with Alfred Julius, to make the brand truly a lifestyle. Something that reaches beyond buying a bowtie. The bowtie is simply an extension of the man, if the man is built weak, he will crumble anyways, despite how nice his accessories are.
As I near closer and closer to “officially” launching the brand for commerce purposes. I will continue to work with my team to find other ways to expand culturally to solidify my purpose for Alfred Julius the lifestyle.
“...Alfred Julius, for the masculine gentlemen.”
May the day bring you joy,
Chike Atu, founder and head designer
Thursday, October 13, 2011
Alfred Julius: Music
This is just a great motivational track. Just gets the spirit going and keeps me motivated to keep pushing for my day of “success”. How my “success” will be defined is still pending....
May the day bring you joy,
Chike Atu, founder and head designer
Wednesday, October 12, 2011
Alfred Julius: Inspiration
Sunday’s Best, Chicago 1941
This is currently the inspiration for the ad campaign I will do for Alfred Julius, S/S 2012 and the official launch of the brand. The image is timeless and still has so much life rooted in it. I have countless friends and associates that have this image hanging in their places of work and home out of honor and reminder of class. I want to let it be the base of inspiration and “flip it” as they say in my neck of the woods. I have the shoot all planned out. Just need the models, the car, and of course the Bowties!
May the day bring you joy,
Chike Atu, founder and head designer
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