Sunday, October 30, 2011

Alfred Julius: What’s in a name??

Dear Family,
       Over the process of launching a brand, I have been dealing with a lot of details that I want to be part of the Alfred Julius presentation. What fabrics do I want to have in the initial collection?, what the ultimate design is?, what’s the price point?, who is my customer?, and What will I name these design choices?
    Well we at Alfred Julius are proud to announce the official names of the 5 original designs that will be part of the ground breaking collection. Yes, even the names go into deep consideration. At Alfred Julius nothing is by mistake or by chance, we strive to make a quality impact on the world of Men’s accessories. Proud to reveal the names (no pics, yet).

The Regnant Collection

The Baron

The Gent

The Viceroy

The Potentate

The Opulent

May the day bring you joy,

Chike Atu, founder and head designer.

P.s. Nothing wrong with looking up any unfamiliar words being used. Trust me, we used the references to make sure each word was true to the Alfred Julius brand.

Thursday, October 20, 2011

Alfred Julius: Gentlemen of Alfred Julius

Hello Family,

    Last night I was struck with an idea. It is not even 24 hours old, but I think it continues to implement the lifestyle I want the brand Alfred Julius to convey to the world. I want to start a men’s mentor program, small initially, that will start in a local high school and hopefully eventually branching out from that base.
     The name of the program would be “Gentlemen of Alfred Julius”. It would give me the opportunity to introduce the youth to different worldly cultures. Teach the young gentlemen what different opportunities are right in front of them. I have no intentions of this being a “Men’s Fashion” club, but more depth then that... leaning more toward encouraging this ideal group of 20 young men to pursue their dreams wholeheartedly.
     I already made a nice little brainstorm layout of how it would be done and the different components of the group. I have a quality list of That is the goal I have with Alfred Julius, to make the brand truly a lifestyle. Something that reaches beyond buying a bowtie. The bowtie is simply an extension of the man, if the man is built weak, he will crumble anyways, despite how nice his accessories are.
    As I near closer and closer to “officially” launching the brand for commerce purposes. I will continue to work with my team to find other ways to expand culturally to solidify my purpose for Alfred Julius the lifestyle.

“...Alfred Julius, for the masculine gentlemen.”

May the day bring you joy,

Chike Atu, founder and head designer

Thursday, October 13, 2011

Alfred Julius: Music

  This is just a great motivational track. Just gets the spirit going and keeps me motivated to keep pushing for my day of “success”. How my “success” will be defined is still pending....

May the day bring you joy,

Chike Atu, founder and head designer

Wednesday, October 12, 2011

Alfred Julius: Inspiration

Sunday’s Best, Chicago 1941

     This is currently the inspiration for the ad campaign I will do for Alfred Julius, S/S 2012 and the official launch of the brand. The image is timeless and still has so much life rooted in it. I have countless friends and associates that have this image hanging in their places of work and home out of honor and reminder of class. I want to let it be the base of inspiration and “flip it” as they say in my neck of the woods. I have the shoot all planned out. Just need the models, the car, and of course the Bowties!

May the day bring you joy,

Chike Atu, founder and head designer

Alfred Julius: Advice

“...despite how painful and boring it may be, before starting down a path make sure you make a map of where you want the company to go...” - Woodson D. Walker

May the day bring you joy,

Chike Atu, founder and head designer

Tuesday, October 4, 2011

Alfred Julius: Collaboration


verb (used without object), -rat·ed, -rat·ing.
to work, one with another

Alfred Julius: Priorities

   I received today, what will be one of the most important purchases for the Alfred Julius brand. That is the custom Die shape for my bowtie design. It might look like just some metal, wood, and screws, but for me its the beginning of my dreams coming into fruition. The distinct shape and size of an Alfred Julius Bowtie is something we pride ourselves on. We continue to push the limits of design and fabric selection everyday.  I’m thankful to have this part of the manufacturing portion of my brand complete. Next month... we begin the process of getting e-commerce website! Times are exciting and moving, come with us on the journey.

Hope the day brings you joy,

Chike, founder and head designer

DIE  (d)
n. pl. dies or dice (ds)
1. pl. dies A device used for cutting out, forming, or stamping material, especially.

Monday, October 3, 2011

Alfred Julius: Aloe Blacc (update)

Hello Family,

      Well that was quick! Late last week I got a great email from Aloe Blacc, letting me know that he had the opportunity to perform on the German talk show, Harald Schmidt, and he wore his special made Alfred Julius Red Perforated Leather Bowtie. He has been a great support of the brand, Alfred Julius, and will always have our support in return. Thank you, Aloe Blacc for your generosity.

May the day bring you joy,

Chike Atu, founder and head designer

p.s. Click the link to see the Man and the bowtie in action.