Thursday, June 2, 2011

Alfred Julius: Advice

    There are many lessons I have learned over the past 5 years in the pursuit of my dream in Menswear. One lesson that I learned over time, that came to fruition on Wednesday, is.... If you aren’t in the process of making money, Answer your phone when it rings! Period. Very simple rule.
     Wednesday, my only weekday off from work, I was adventuring into Soho on route for inspiration and to visit the new Cole Haan Flagship Shoe store, I received a phone call from a family friend in a frantic situation. She needed bowties and quick! Thankfully, she thought of me for this problem she was faced with. She had a shoot with HIGHLY reguarded photographer, Marc Baptiste.... yes, the MARC BAPTISTE!  and needed bowties for the shoot in an hour. I ripped and a ran to gather bowties for showing. The next thing I know I’m adjusting bowties on a Marc Baptiste set, while he shot Alfred Julius originals.
    So a word of advice from one beginner to another. Answer the phone and be ready to deliver at any given moment, the time is always, NOW O’clock.

May the day bring you joy,

Chike’ Atu, founder and head designer

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